Elements of Art and the Principles of Design.

Topic: PFS Template
October 6, 2020
Strategic Management Reflective Piece Academic Essay
October 6, 2020

Elements of Art and the Principles of Design.

Elements of Art and the Principles of Design.
Review Chapters 4-8: Unit 2-The Formal Elements & Principles of Art. Review your essays on the Ads you
analyzed for the Class Folder to refresh your memory about terminology. Start in class, but complete at home.
The grade is determined by how you follow instructions, complete the process, and write a thorough essay.
Staple the signed project sheet to the signed essay. Paperclip both to the completed signed collage.
PREPARATION: Get everything ready before composition and layout. 50 POINTS
A. From the Class folder ads, find examples of the following and cut or tear them out.
a. decide whether to go HIGH KEY or LOW KEY. Select accordingly.
b. select a warm OR cool color temperature
c. find several examples of outline and contour line
d. find or create an example of implied line or implied shape.
e. find several examples of expressive line
f. select several examples of 2 different real shapes (triangles/ squares/circles/diamonds/other)
g. select an example of linear perspective from an ad
h. find and use an example of foreshortening
i. find and use an example of atmospheric perspective OR chiaroscuro OR sfumato
j. find an example of hatching OR crosshatching OR stippling-drawn, not mechanical
k. select a complementary OR analogous color scheme
l. find and use at least 3 examples of visual texture
m. find and use at least 2 examples of pattern
EXECUTION: If you are asked to “think” or “consider”, don’t just ignore it. I can see. Make a choice.
B. On 8 ½” x 11” backing 50 POINTS
a. use a unifying idea or theme for your composition
b. organize a pleasing or at least interesting composition
c. experiment with layout before gluing-try weaving or folding to develop a real texture
d. decide whether to use symmetrical OR asymmetrical OR radial balance
e. decide where locate the focal point of your composition
f. think about how to exploint scale and proportion of the individual elements
g. consider how to use repetition OR rhythmic placement of elements
h. think about using variety for visual interest
i. think about what your piece MEANS as you compose—what CONTENT is developing?
j. after cleanly gluing the pieces down, trim the edges neatly
k. Optional: explore how you could make your collage 3-dimensional -diptych, triptych, box, etc.
l. Optional: scan or photograph your collage to use as the title slide of your Virtual Gallery

1] Define Collage. 2]
Explain the thinking behind your choices and the way you assembled the collage. 3] Write a physical
description of the work-what you see, not the story. 4] Explain the Meaning of the work-are there any
symbols or objects that repeat themselves in the work? This is where you tell your story. 5] Do those
symbols or objects show up in other areas of your life-study/work/leisure time/ etc. What did you add to
the requirements that is uniquely you? Explain.