economic essay

Using the works of Elkington (2004) and Dixon and Clifford (2007) evaluate Green Works in the context of Elkington’s chrysalis company’ models. In particular examine how Green Works shapes its corporate strategy? Which of Elkington’s company models does Green Works most resemble? Justify your answer.

Guidance Notes €“ question
You must carefully examine the chrysalis company’ models of Elkington identifying the key characteristics of the locust, caterpillar, butterfly and honeybee types of companies. A careful examination of the Dixon and Clifford case study will reveal characteristics about Green Works that can then be compared to the chrysalis models. The task therefore is to place Green Works into the chrysalis paradigm, justifying why Green Works can be said to be thus, and the key factors that drive the company to maintain its core values within its corporate strategy.
From your reading try to select the essential materials relevant to the question posed. Think about how you can effectively weave the different materials and arguments together in your own words.
Expressing ideas about which you have read is a crucially important academic skill. Quotations should be used sparingly. A 3 per cent rule for quotations is normally applied. This means that in a 1500 word essay not more than 45 words should be quoted from recommended reading.
At all times avoid phrases like I believe and in my opinion.