Abercrombie & Fitch community is situated in New York. The company specializes as a retailer in men’s and kids attires. In most cases, it sells its products in the United States and Canada

One of the strengths is that Abercrombie & Fitch Company has a well-developed physical infrastructure in the U.S, making it hard for its competitors to challenge the Company. In case a clothing company plans to start up and compete with Abercrombie & Fitch, it will have to search for buildings that have good lease terms and effective market channels. Despite that, it will find it hard to compete with the Company at the margins. The Company also has an advantage of its more than 70,000 employees not belonging to workers’ unions (White et al., 2007)

line retailing is taking rootthere is a possibility of expanding into the unexplored global market and establish themselves. Abercrombie & Fitch Company is faced with a major threat of a slowdown in the customers’ side on the spending of clothes, thus less volume of sales. Their competitors are also replicating their styles of clothing and attracting their customers, along with the creation of counterfeit attires.

In case the threat of replication of the Company apparels and creation of counterfeits occurs, the company will have to take a legal action against such actions, in order to reduce its spending on marketing actions such as promotion. By so doing, the loyal customers will be maintained, and the company will not overspend on marketing, which is a big internal weakness.

Assignment #7

California Environmental Quality Act (CEQA)

Overview

The project must adhere to the information outlined in the CEQA before it is implemented. The EIR should not contain a trade secret or information about locations of sacred land, which has been defined in the Government Act. An EIR should be presented to the Government since it is important in reviewing its budgetary process and making various decisions (CEQA, 2012).

Exempt

If the Lead Agency discovers that a project has a lot of challenges, it may decide to exempt it. To avoid exemption, a project should be specific enough and include summarized technical data and maps and any intended plan. If the projectfails to rhyme with the requirements of the Article 12.5 of CEQA, it can also be exempted (CEQA, 2012). Exemption of a project is preceded by a notice.

Initial Study

Before a project is undertaken, an initial study is carried out. The Lead Agency analyzes general matters pertaining to the project, and significant environmental effects are considered. A negative declaration for another plan may be advocated, depending on the content of the project (CEQA, 2012).

Negative Declaration Process or Mitigated Negative Declaration

The public agency prepares Mitigated Negative declaration according to CEQA. The initial study is the one that determines such decisions to be followed.

Environmental Impact Report

The report is prepared with regard to the findings of the initial study and the public review. As such, a notice is prepared showing the location and the description of the project (“CEQA,” 2012). On the other hand, a response to the notice is given thereby giving a go-ahead to the proposed project.

The Little League Heights Towne Center is an example of a project that has passed the various key requirements of CEQA. The EIR of the project coincides with the requirements of CEQA, and the public report is positive. The general commercial district requirements are also in line with the various key aspects of the project such as strategic location and minimal environmental impacts.

References

CEQA. (2012). Retrieved from http://ceres.ca.gov/ceqa/docs/CEQA_Handbook_2012_wo_covers.pdf

White, B., Flemming, P., & Thacher, T. (2007). Strategic Report for Abercrombie & Fitch Company. Retrieved from http://www.mbaskool.com/brandguide/lifestyle-and-retail/3186-abercrombie-and-fitch.html