Inovation Value Proposition for Amazon

Tasks

Each group is required to complete a business plan report of up to 1500 words

1. Form a group of 4-6 students.

2. Drawing mainly on the techniques of the value proposition and value curve innovation, identify the following questions:

? The company?s present value proposition
? Plot the company?s value proposition on a value curve

3. Drawing on your understanding gained from section 2 above, and subsequent analysis and discussion, develop:
? A new value proposition for the company ; apply the ERRC (eliminate, reduce, raise and create)
? Plot the new value proposition on a value curve
? An explanation of how this innovation would enhance the ?day in the life of the customer?
? An overview of how this innovation could be delivered profitably
Note: assessment is based on evidence of the group?s application of the innovation techniques and tools explored in this subject.