• Prepare a simple matrix in which you compare and contrast business-to-business (B2B) and business-to-consumer (B2C) e-commerce.
• Include at least three industry (specific company) examples that support the findings in your analysis.
• Consider the following elements:
o Cost
o Consumer exposure
o Customer service
o Differences in Web site structure
o Access rights
o Audience
o Security

• Cite at least three (3) sources (one of which must be from above Resource) to support your assertions.