Distribution Channels
To understand marketing, a good first step is to master your insight into the Four Ps of marketing: Product, Pricing, Promotion, and Place (i.e., distribution).Everyone knows the importance of having a well defined product, appropriate pricing, and a good sales campaign. Perhaps the least appreciated of the Four Ps is place. Because it addresses the issue of distribution channels, you might even wonder why it is considered a marketing issue rather than an operations issue.
As a thought exercise, provide a compelling argument that holds that place is the most important of the Four Ps. Be thorough in your discussion. Illustrate it with examples from a variety of businesses and scenarios. By the end of your discussion, you should be able to convince readers that place is indeed super important in marketing.