DIGITAL TECHNOLOGIES FOR MARKETING

The Retread Tire Company recaps tires. The fixed annual cost of the recapping operation is $60,000.The variable ,
October 7, 2020
One of the useful aspects of a “machine is that it usually has a way to turn it on or off, and some more or less relatively easy controls to
October 7, 2020

DIGITAL TECHNOLOGIES FOR MARKETING

Your task is to write an essay on the deployment and effects of business intelligence (BI) technologies on the University of Manchester. The topics to be addressed in your essay are:

1. A brief review of the application of BI technologies on universities in general.

2. A description of the organisation including the business area of interest and the available datasets (existing or possible to be obtained either internally or externally).

3. Explain the application of the CRISP-DM process on your chosen area of interest; describe the types of data, give examples of data mining questions; explain what techniques could be used to address these questions and the expected results from the analysis; explain the evaluation process, explain how these results could be taken into consideration in a decision making context.

4. Discuss the implications of your approach for your chosen area of interest and the organization