o Evaluate Oxford as a tourism destination;
o Identify three key determinants of domestic and/or international demand for one tourism sub-sector in Oxford [you choose which sub-sector];
o Evaluate how tourism organisations in your chosen sub-sector respond to domestic and international tourism demand
Recommended reading
Beech, J and Chadwick, S (2006) The Business of Tourism Management, Harlow: Pearson.
Bowen, D and Clarke, J (2009) Contemporary Tourist Behaviour: Yourself and Others and Tourists, Wallingford: CABI.
Brotherton, B (2000) The International Hospitality Industry: Structure, Characteristics and Issues. Oxford: Butterworth Heinemann.
Cooper, C (2012) Essentials of Tourism, Harlow: Pearson.**
Fletcher, J, Fyall, A, Gilbert, D and Wanhill, S (2013) Tourism Principles and Practice, (5th Ed), Harlow: Pearson.**
Hawkins, R, and Bohdanowicz, P (2011), Responsible Hospitality: Theory and Practice, Oxford, Goodfellow.
Leiper, N (2004) Tourism Management, (3rd Ed), NSW, Australia: Pearson.
Middleton, V, Fyall, A, and Morgan, M (2009), Marketing in Travel and Tourism, (4th Ed), Oxford: Butterworth Heinemann.
Page, S (2011) Tourism Management: an introduction, (4th Ed), Oxford: Butterworth Heinemann.**
Pender, L and Sharpley, R (2004) The Management of Tourism, London: Sage Publications.
Theobold, W (2005) Global Tourism, Burlington USA: Elsevier.
Tribe, J. (2011) The Economics of Recreation, Leisure and Tourism (4th Ed), Oxford: Butterworth Heinemann.