1. Apply Porter’s Five Forces to analyze the attractiveness of the industry:  Is the industry attractive? Please explain. 

2. Describe  Skullcandy’s distinctive competencies,  are these competencies durable and inimitable? Please ex[plain. 

3 Describe Skullcandy Functional level strategies. 

4What is Skullcandy business level strategy? Justify your answer. 

5 Considering the facts that some of the unique features of Skullcandy headphones have become imitable and coupled with the departure of Alden in 2011, do you believe the company will survive and thrive and what recommendations would you make for its future direction?