Define a specific business area within the Siemens AG group. For that business area:
· Analyse and evaluate the business strategy that has been pursued using either Bowman’s strategic clock or Porter’s Generic Strategies framework.
· Identify the unique resources and capabilities that underpin the value chain and support the identified strategy.
· Assess the prospects for Siemens in the chosen business area in terms the strategy’s suitability, acceptability and feasibility.
Your attention is directed to the fact that there are three parts to this task carrying roughly equal weight and each of which must therefore be answered properly. Each part feeds into the next and so your work will be marked as a whole as well as for the individual parts. A key component of the challenge is to identify what are the core issues and to present them succinctly within the word limit. In addition:
· You are advised to look carefully at the marking criteria (see relevant section below).
· You are expected to find information from multiple suitable sources, such as academic literature, quality press, trade journals, analyst reports and information provided by the ?company. You are expected to critically evaluate supporting information as part of your analysis.