Dance is visualized as a physical movement that arranged into outlines in time and room. Indeed, dance is a movement that follows the rhythms of a particular song although this might not be entirely true. As much as the main essence of dance is entertainment, they have been used for many years to portray certain messages. This is a response paper analysing the messages portrayed the dance in David Elsewhere’s Heineken Commercial.

The dance in David Elsewhere’s Heineken advertisement is meant to sell Heineken as a quality product. Indeed, in every scene in the commercial the audience can see people drinking. However, those enjoying themselves by dancing are those taking Heineken.

In truth, the dance brands Heineken as the fun brand hence increasing its sales.

The Power of Dance

Normally, dance entails sight, resonance, feel, smell, and kinetic sentiment. In this way, dance gives a person a fascinating multisensory experience. As much as the dance has a huge influence on the dancer, it has more power on the audience. Indeed, the movement from the dance has a huge captivating experience on the audience capable of pulling them towards the dance. Moreover, the movements in the dance influence the memory cells of the brain to keep the message for a long period.

The best and the funniest part of the commercial is the part where a woman and a man make a toast only for the man to be infected with the dance virus. He takes over the dance from the woman and continues dancing hilariously. This is also the most effective part of the advert since it shows how Heineken helps people integrate and have a good time.