Customer relationship management (CRM) involves the activities related to interacting with the customer and collecting data about the customer. CRM also includes determining what variables relate to customer satisfaction and how those variables will be measured.

Write a customer relationship plan of
 2–3 pages for the hypothetical or existing retail company’s case study that includes the following:

• Description of general customer touch points (customer interaction)
• Description of the customer profile, specifying what customer data will be collected and stored
• Description of how customer satisfaction will be defined and measured