Current Strategy, New Niche.

This report will examine in detail and describe the current strategy of a division of major Australian corporation (eg. Fosters, Telstra, BHP Billiton, Orica, NAB, Crown, Qantas, AWB, Australian Dairy Corporation, Woolworths, David Jones, Toll). This strategy will then be analysed to identify what is working and what is not (PESTEL, 5 Forces, SWOT and other strategy tools).
A new niche opportunity will be identified for the organisation.
A strategy for capturing the revenue available in this new segment will be proposed.
All members of the group must contribute to this report.

(3,500 words, Due Date: 20/09/13)
Assessment Criteria
? Quality of the description and analysis of the current strategy
? Clarity of description of the niche opportunity
? Quality of strategy for approaching new segment.
? The integration of ideas from journal articles
? Clarity of conclusion
? The correct use of Harvard Referencing.
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