Technical Instructions For Cross Cultural Buyer Behaviour

??These Essays should be researched
?? reference list/bibliography for each question needed separately .

?Specific Instructions

??Use a range of theories and references to academic texts to develop Your argument
??Use examples to demonstrate Your understanding.
??All these theories, concepts and examples must be referenced in full.
??Please attach your Reference List/Bibliography
• Word count- 1600 words in total

Questions:
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(1)There is a wide debate on the extent to which consumers are homogenising across markets (De Mooij, 2010).Critically examine this statement giving a range of examples.

(2) A culture’s values are transmitted by a variety of sources (family, media, school, church
And state), and tend to be broad based, enduring and relatively stable (Okazaki, 2008). Critically discuss this statement giving a range of examples of how the understanding of a
Market’s cultural values can help guide marketing strategy.

(3) Analyse the similarities and differences in cultural dimensions between the UK & China.
Examine the extent that UK marketers will need to adapt communication strategies when
entering the Chinese market.

(4) The definition of family and the rights and obligations of family members vary widely
Across cultures (Hawkins, 2004) Critically discuss this comment giving examples of how
Families in collective cultures differ to those that are more individualistic.
Give a range of examples of how this will affect marketing strategy.
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