critically examine a theme for one of the following topics and debate its usefulness, relevance and implications for marketing strategy. You should select a product or industry of your choice to support your arguments.
1. The relative significance of sustainable initiatives for business success (Kotler et al 2008).
2. Improved customer relationships and business performance through Customer Relationship Management (Ryding 2010).
3. Exceeding customer expectations and achieving customer satisfaction and retention in the current climate (Gronroos 2007).