Critically evaluate the international strategy
of microsoft

Critically evaluate, but not limited to, the following

€¢ The internationalization process/model of the firm including foreign market entry strategies
€¢ The international strategy of the company and its relationship to key environmental variables e.g I €“ FRAMEWORK
€¢ The effectiveness of the company’s strategy and operations including qualitative and quantitative performance measures
€¢ Comparisons with strategies and performance of principal competitors- USE GRAPGHS AND CHART
€¢ Appropriate and justified recommendations for improvement and/or development of the company’s international strategy and operations

STRUCTURE

€¢ Clear structure and good academic writing
€¢ Critical literature review
€¢ Rigour of argument/analysis
€¢ Formatted presentation of data including figures/tables
€¢ Supporting data/evidence of analysis
€¢ Concluding summary and actionable recommendations
€¢ Good practice of referencing and compiling reference list