The Context for this assignment is Football, specifically the English Premier League.
You are required to submit a professional report that demonstrates your ability to meet the learning outcomes of the module. 
You should select an organisation within the above context, as a basis for your report.  This Organisation should promote themselves in at least two different countries (for instance, your home country and the UK).
Critically evaluate the IMC practices employed by English Premier  League Football Clubs to reach a specific target market within the two countries selected.
Identify the key challenges of practising IMC and discuss to what extent there is evidence of IMC being practised.