Article Citation

Commonwealth of Australia. 1968. “What are creativity, invention and innovation? Sidney, NSW: Author.

What was the Purpose of the Article?

The purpose of the chapter is to introduce, differentiate and show how the concepts of creativity, invention and innovation are related, and their importance to business. The article emphasizes adoption of the three concepts for growth, survival and success of the business.

What are the Main Points of the Chapter?

-That innovation comes from creativity, discovery and invention, and only happens in organizations of some kind.

-That innovation is a major prerequisite for business growth, success and survival.

-However, only few businesspeople cherish innovation, since only a few know its meaning and importance in business.

-That creativity is the root of invention and innovation, and it is linked to a change.

-Therefore, adopting the skill of creativity in business leads to sound decision-making and effective problem-solving.

-Whilethe invention involves finding something that already existed, either by luck, efforts or accident, innovation involves implementing discoveries to come up with new things.

-Innovation is driven by new information and technologies

-Lastly, adoption of innovation brings about change, which facilitates the growth, survival and success of a business.

How are this chapter and its message/messages related to the course?

The argument for creativity, inventiveness and innovativeness validates the existence of such a course. The concepts put the graduates of such a course at a very pivotal position of running a successful business or advising managers on the same.

What do you think was the most interesting aspect of this chapter?

Two things. I have found it interesting that creativity is the mother of invention and innovation. It is challenging that one cannot discover, or implement new ideas/knowledge, if they are not creative. The second aspect I have found interesting is the fact that creativity, invention and innovation leads to success in business, yet many businesspeople have not understood this.

What else would you like to say about the article you read?

The article is a must-read for any business person, manager or business leader who aims at achieving success and the survival of the business. It is very beneficial; one should refer to it frequently.