Creating Brand Equity

Using text Marketing Management, Kotler, Philip, 14th © 2012 edition Upper Saddle River, New Jersey, Pearson Publications … do the following assignment No PLAGARISM ALLOWED!!!

Assignment: Please review Chapter 9 and the notes above, then
1. Read the 2 cases at the end of the chapter and respond to the 3 questions at the end of each case;
Post your response to the case questions clearly stating to which case you are responding and fully developing your response to the Chapter 9 discussion board.
Chapter 10 Crafting the Brand Positioning

Using text Marketing Management, Kotler, Philip, 14th © 2012 edition Upper Saddle River, New Jersey, Pearson Publications … do the following assignment No PLAGARISM ALLOWED!!!
Assignment: Review Chapter 10 and the notes above, then
1. 1. Write a 1 complete paragraph statement (minimum 5 complete sentences) about the brand position of the product or service of your team’s client.
2. 2. Read each of the two cases at the end of Chapter 10 and respond to the questions at the end of the cases;