You are an industry marketing consultant and have been chosen by your client to review and make recommendations on your client’s marketing communications strategies and practices (with particular emphasis on Internet marketing). Your client is Footscray Park Aquatic & Fitness Centre http://www.vu.edu.au/campuses-services/sport-fitness/fitness-centres/footscray-park-aquatic-fitness-centre Please analyse of what marketing strategy and practise had been used and give recommendation on the following 2 topics in regard: 2.1.4 Increase website presence 2.1.5 Build relationships with profitable customers 2.1.6 Integrate marketing communications 2.1.7 Create loyal customers Please be creative and don’t use sources from America. An unrelated example but same format is provided in the attached file for reference. (Part 2.1.4 to 2.1.7 is the part you are required to do)