corporate situations
This assessment will help students to evaluate a

market situation and identify an appropriate research method to make an effecting marketing and business decisions. Students will use it as
an opportunity to creatively design, plan and execute a research project considering the ethical issues related to the project.

Assignment

Identify a corporate situation that could disturb you as a manager. Evaluate the situation and use marketing research methodologies to find
solutions to the problems faced by you. Prepare a report that will explain and guide top management to benefit from the solutions in terms
of company growth. Your report should include the following sections:

Title page

Executive summary (include a summary of all sections for

the busy executive who may not have time to read the whole report)

Table of contents

1. Introduction and problem definition (using the

secondary data that you have collected provide some background information on the problem and explain howthe company behind it will benefit
from the research, clearly define the problem and opportunity to identify the objectives and/or hypotheses of your research)

2. Research

method and limitations (outline and justify your chosen research method and highlight the limitations of your research design)

3. Research

findings (present key research findings in relation to your objectives and/or hypotheses)

4. Conclusions and Recommendations (key

conclusions and recommendations fortop managers in relation to yourfindings)

Appendices (if any)
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