Order Description
write a report of 3,000 (maximum) which provides a critical analysis of the corporate communications function of a (for-profit) organisation of your choice, drawing on appropriate communications theory. IT SHOULD NOT BE THE SAME ORGANISATION AS YOUR PRESENTATION. Please make sure that all sources are referenced.
The report should consist of four parts:
(a) a one-page executive summary of the findings: this is included in the word count but should not be more than one side of A4;
(b) a brief overview of the organisation and its communications functions, drawing attention to the major features that you will develop later;
(c) an analysis and evaluation of the communications of your chosen organisation, drawing on communications and/or marketing theory where appropriate;
(d) recommendations on how the organisation could improve its communications in the light of your research.