Students are required to write an essay to critically evaluate a contemporary retailing and sales issue.
To complete this task, students are required to apply concepts and theories they have learned during the semester ( Levy, M, Weitz, B & D 2012, Retail management, 9 th edn,)* , and to discuss in detail the evidence from secondary sources that can be integrated in evaluating the issue. To find the evidence, students should independently research secondary sources such as academic and business journals, textbook material, company reports, newspapers, the Internet and various media sources.

* the theories and concept must be related to this textbook’s chapters.

You must choose just one of these two topic and write the essay.

Topic 1. Growth of online shopping
The evolution of online retailing has transformed from a highly price sensitive market centred on a few product types to a broad range of goods and services across varying price points. This increase in sophistication will coincide with expansion of the Internet’s content and capabilities, making execution and personalization two top priorities for retailers looking to stand out.

OR

Topic 2. An appropriate merchandise and brand mix
When consumers enter a grocery store or a department store, literally thousands of brands bombard their visual field. Some of the brands are national brands, but store brands or private labels have witnessed considerable growth. Some successful retailers have exclusively carried private labels (e.g., Victoria’s Secret, The Gap), while others attempt to increase the overall quality and importance of their private label brands (e.g., Cole, Target), in order to enhance customer loyalty through their brands.

Please follow exactly the structure of an essay which i send in different file for you.