Contemporary Issues
Select THREE (3) topics from the range of contemporary issues identified in the module content. Then critically evaluate the key literature for your chosen topics and the implications for marketers. You should support your arguments by using appropriate examples.
Learning Outcomes Tested (all)
LO1: Critically analyse the competitive, technological, environmental and other challenges that force companies to seek new, innovative, marketing techniques.
LO2: Examine the principles of electronic marketing as well as the importance of data mining and be able to apply these in the context of an organisation
LO3: Critically evaluate the importance of socially responsible behaviour of an organisation.
LO4: Evaluate and apply appropriate innovative marketing techniques in the context of social marketing
Assessment Criteria
Evaluation. A critical evaluation of principal issues surrounding the topic area by use of relevant literature.
Application and illustration. Discussion of application of key ideas, models and concepts and work place illustration.
Presentation. A cohesive argument and balanced presentation that reflects an appropriate