Consumer buying behaviour towards branded clothes in Singapore
Paper instructions:
Master level dissertation , which include 7 chapters. Word Limits  15000 words
Master level  academic

Abstracts    300 words ( Words count not included )
Pure research
1 chapter 1500- 2000 (words) Introduction
2. Chapter    Review of literature 3000 (25- 30 Review) 2700
Conceptual framework (300 words)
3. Chapter  Methodology (3000 words) or 2000 words
4 7 Chapter 5000 analysis  using SPSS software
2000 Conclusion, Recommendation and Findings.

Objectives 5-7 (5-7 research questions)
30 Questions  use    Survey questionnaireto collect data

100 200 references ( Harvard )

Consumer buying behavior towards branded clothes in Singapore

Word Limits   15000 words
Abstracts    300 words ( Words count not included )
Pure research
1 chapter 1500- 2000 (words) Introduction
2. Chapter Review of literature 3000 (25- 30 Review) 2700
Conceptual framework (300 words)
3. Chapter  Methodology (3000 words) or 2000 words
4 7 Chapter 5000 analysis   using SPSS software
2000 Conclusion, Recommendation and Findings.

Objectives 5-7 (5-7 research questions)
30 Questions   use Survey questionnaireto collect data

    Chapter 1 Introduction An explanation as to what the Dissertation is all about and why it is important.  The research questions or hypotheses.
    Chapter 2 Literature Review A critical analysis of what other researchers have said and where your topic fits in. The theoretical framework.
    Chapter 3 Methodology Why certain data was collected and how it was collected and analysed.
    Chapter 4 Results A presentation of your research results.
    Chapter 5 Analysis and Discussion Analysis of your results showing the contribution to knowledge you have made and acknowledgement of any weaknesses/limitations in your work.
    Chapter 6 Conclusions/Recommendations A description of the main lessons to be learned from the study and what future research could be carried out.
    Chapter 7 References and Bibliography  References are a detailed list of sources from which information has been obtained and which has been cited in the text. The bibliography is a detailed list of other sources you have used but not cited.
    Introduction Is the abstract adequate? Is there a clear purpose and rationale for the study? Clear set of objectives / research questions? (10%)
    Use of Literature / Sources Was the range suitable and adequate? Has a critical review of the literature been adopted? Has the student made a ‘link’ between existing literature and their own research? (20%)
    Research Design & Methodology Was research design and methodology discussed? Was the approach appropriate? (20%)
    Results, analysis and interpretation of data Has the data been accurately presented and analysed or are the findings merely a description? Appropriate theory applied? Interpretation Has the student made reasoned judgments on their findings? (30%)
    Conclusion & recommendations Are conclusions reasoned? Do they correspond with the objective(s) of the dissertation? Has the student reflected on the extent they have achieved their objectives? Limitations and future research discussed? (10%)
    Presentation structure & language, Harvard Referencing correctly applied, appropriate use of tables/diagrams? (10%)

    This section will demonstrate your knowledge of the literature and make a critical link with the research question to be investigated.
    Students are expected to critically review at least 30 sou.rces  (Full Reviews)to  underpin the study. The literature should mostly rely on published academic journal articles in the research area. + Supporting reviews (Supporting reviews to help you in the flow of writing)
    This critical activity should produce a conceptual framework

1.0 Introduction
1.1 Introduction to the topics (industry, company, topic, etc)
1.2 Situation Analysis
1.3 Problem Statement
1.4 Research Questions
1.5 Objectives of the study
1.6 Limitations of the study
1.7 Scope of the study
1.8 Hypotheses
1.9 Organization of Thesis
2.0 Review of Literature
2.1 Reviews
2.2 Gap Analysis
2.3 Conceptual Model

3.0 Research Methodology
3.1 Research Onion
3.2 Research Process
3.2.1 Research Philosophy
3.2.2 Research Approach
3.2.3 Research Strategy
3.2.4 Choices
3.2.5 Time Horizons
3.2.6 Data Collection
3.2.7 Research Instrument
3.2.8 Research Design
3.2.8 Samples
3.2.9 Sample Size and Sampling Techniques
3.3 Accessibility Issues
3.4 Ethical Issues

Chapter 4
1.    Reliability and validity test of the questionnaireSPSS    Cronach’s Alpha reliability test   and show the output of in the report. (Pilot testing)
2.     Hypothesis testing( P-value method)

Hypothesis
Following hypothesis will be used to achieved the objectives of this research
H0: There is no significant relationship between awareness of brand and buying behaviour of branded clothes.
H1: There is a significant relationship between awareness of brand and buying behaviour of branded clothes.
H0: Income level of consumer has no association with the buying behaviour of branded clothes
H2: Income leave of consumer has association with the buying behaviour of branded clothes.
H0: There is no significant relationship between references group and buying behaviour of branded clothes.
H3: There is a significant relationships between references group and buying behaviour of branded clothes
H0: There is no significant influence of price on the buying behaviour of branded clothes
H4: There is a significant influence of price on the buying behaviour of branded clothes
H0: There is no relationship between status and preference for branded clothes rather than non branded clothes
H5: There is a relationship between status and preference for branded clothes rather than non branded clothes

Research objectives
     To find out the consciousness

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