Consumer Behaviour and Retail Marketing Strategy

Consumer Behaviour and Retail Marketing Strategy

Project description
Dissertation Outline:
Chapter 0: Title Page, Acknowledgements, Abstract, Table of Contents, Table of Figures, usually on separate pages
Chapter 1:Introduction –Brief background, research aims, significance of the study and outline
Chapter 2: Literature Review–Background theories, summary of material relevant to the research. Literature context, theoretical or conceptual frameworks generally.
Chapter 3: Methodology –key research objectives, key methods and data sources, justification for approach taken, evaluation of validity and reliability of evidence, Information specific to place/organisation
Chapter 4: Data Analysis or Results–Presentation of findings, with appropriate tabulation, graphs, maps, verbatim quotations, case studies.
Chapter 5: Discussion–Discussion and interpretation of the results. Evaluation in the context of the reviewed literature
Chapter 6: Conclusion,Recommendations, Limitations and summary of entire dissertation
References: An academic dissertation will always contain reference to other published works; these are not included in the word count
Appendix: glossary of terms, sample questionnaire, raw data (where appropriate) correspondence (not included in the word count)

This dissertation requires PRIMARY research and SECONDARY secondary research BOTH. A designed questionnaire for the chosen topic is needed.

You can choose any specific title that you prefers within Consumer behaviour and retail marketing strategy range.

Solution

This question has been answered.

Order Now
+1 (786) 788-0496
Welcome to brimaxessays.com
Hello 👋
We will write your work from scratch and ensure it's plagiarism-free, you just submit the completed work.