Consumer Behavior

• Presentation of psychological, situational, and cultural influential factors in Customer buying behavior
? Strategy and process for the importance on each (psychological, situational, and cultural)
? Outside source and textbook agreement/disagreement on each
? Reflect on the importance of each to consumer behavior and apply personally
? In text citation APA format
? 2-3 pages
? Works cited

• Discuss any ethics that need to be considered in any factors of influential factors (psychological, situational, cultural, social, personal)

Notes: consumer decision-making process
1. need recognition
2. search for information
3. evaluation if alternative
4. choice
5. postchoice evaluation