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Conduct a marketing analysis of Haighs Chocolates

Individual Marketing Assignment- Report
? Worth 40%
? 2500 words, maximum 2750 words
? Times New Roman 12 point font, double line spacing
? Harvard referencing- 15-20 references expected
? Due: Week 13 Thursday at 12 midnight via Turnitin (After 12 midnight late penalties will apply)
? Aim: Conduct a marketing analysis of Haighs Chocolates https://www.haighschocolates.com.au/
Marking criteria:
? Aim: A study of the marketing environment and strategy of Haighs Chocolates
? Describe the marketing background of the company that includes key information about the industry indicating where the company fits and/or positions itself paying special attention to sustainable practices- environment, society, resources use, etc (10%)
? Analyse the main products, services, suppliers and customers of the company (10%)
? Describe the following marketing strategies used by the company
o pricing (10%)
o promotion (10%)
o distribution (10%)
? Compare the marketing mix to its competitors (10%)
? Make recommendations for improvement of marketing mix for product(s) to become more competitive- Include relevant sustainability aspects (20%)
? Appendix: Include a SWOT analysis and positioning chart (10%)
? Report writing and referencing (10%)
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Posted on May 8, 2016Author TutorCategories Question, Questions