Order Description
2500-3000 words, maximum 3300 words
Times New Roman 12 point font, double line spacing
Harvard referencing- 15-20 references expectedAim: Conduct a marketing analysis of Haighs Chocolates
http://www.haighschocolates.com.au/
Go to the website
Describe the marketing background of the company
key information about the industry
What type of a company
Their business
Sustainable practices- environment, society, resources use, etc (10%)
Sustainable practices- Discuss at least 5 things that company does to contribute to sustainability
Analyse the main products, services, suppliers and customers of the company (10%)
What is their product
Product portfolio
Services they supply
Who are their suppliers
Who are their customers
Describe the following marketing strategies used by the company
pricing (10%)
Whats their pricing strategy
promotion (10%)
What type of promotions do they use- Think about
Promotion MIX- Not just Advertising distribution (10%)
How do they distribute their product/ selling points/ logistics
Compare the marketing mix to its competitors (10%)
What is their competition?(types of competitors: Direct/indirect)
What is their marketing mix
Make recommendations for improvement of marketing mix for product(s) to become more competitive- Include relevant sustainability aspects (20%)
References- use in-text references where you use theory or referring to other literature
Appendix: Include a Swot analysis and positioning chart (10%)
SWOT analysisInternal and external env.
Positioning chart- Where your company among competitors
Presentation (10%)
Executive summary
Content
Introduction
Marketing background of the company Marketing Mix
Competitor analysis Recommendations Conclusions
References Harvard style (that use in research and prefer number of page that you take from)
Appendix