Component B is an individual piece of work that builds upon and develops the market audit work you began for component A. Each student is required to complete the market audit of their chosen organisation/brand and, on the basis of this strategic analysis, they should identify proposed marketing decisions. (Your analysis is likely to have identified several possible courses of action and several possible marketing decisions). In order to assess the feasibility of these proposed decisions you need to evaluate them from a market, customer and economic perspective.