complete a technical report about the financial consequences of one of the following technology transitions
Topic: LED vs. CFL vs. incandescent bulbs
Context:

Regardless of whichever technology transition your group decides to explore, it is important for you to understand the context surrounding your technical report.
First, as writers, you need to pay attention to the persona you adopt in this report. Remember, though you are writing this report for a class, you are not writing the
report from the perspective of a student. In other words, as your group works on this report, I’d like you to think of yourselves as part of a consulting firm who has
been hired by different businesses. It might be helpful for you to briefly familiarize yourself with some consulting firms such as McKinsey and Company, The Boston
Consulting Group, Bain and Company, and Accenture, just to name a few.
Audience:

In many ways, your tech report’s success will weigh heavily on the extent to which your report keeps the appropriate audience in mind. In any professional writing
situation, audience awareness is one of the most fundamental aspects of the writing process. Businesses have a lot to gain and lose if the writing they produce does
not take into account the needs and concerns of their appropriate audience. With this in mind, your technical report’s audience will depend primarily on which
technology transition you choose. Below you will find the technology transitions mentioned above with their appropriate audience for you to consider.

LED vs. CFL vs. incandescent bulbs
A family owned hardware store is revising their budget for the upcoming fiscal year. As they check their inventory, they would like to make an informed decision on
which lighting (LED, CFL, incandescent bulbs) might better fit the needs of their rural community. Though they plan to offer all three options for their customers, as
their budget does not allow them to stock a uniform amount of all three options. Instead, they are looking for your firm to advise them on which lighting option they
should invest in in order to meet the needs of their customers in their small, middle-class community.

there are going to be things that your audience knows and/or does not know about them, and as a writer, it is your responsibility to determine or approximate what your
audience’s information needs are regarding the transition—“What does my audience need to know in order to understand the transition as well as to take a recommend
course of action?”

Purpose:

Using the above question as your initial guide, you will design and write your report in a manner that facilitates decision-making and subsequent action. Accordingly,
when writing the technical report, you are to imagine that you are opening or beginning a conversation about the financial implications of the technology transition
you selected and how those implications affect future action.

Report Structure

Remember that your reports are supposed to follow a certain structure and include at least the following sections:

Executive summary (less than one page)
Introduction (including background material on technologies and problem statement)
Investigative method
Results and discussion (including sample calculations, sensitivity analyses, and graphical representation of the comparison)
Recommendations
References Cited
Grading Rubric

Your Tech Report will be graded on the following criteria:

Audience Awareness
Is your recommendation geared to the specific audience assigned?
Are your visuals properly, clearly, and fully explained?
Competency of economic principles
Have you applied the economic/business formulas in an appropriate and correct manner?
Professionalism
Does your technical report appear more like a “student” essay or a “professional” report?
Is the report written with authority?
To what extent does the design of the report reflect professional standards?
Organizational clarity
Has your report thoroughly discussed every required section for the report?
Is the report’s organization user-centered?
Thorough research
To what extent does your final recommendation reflect research-based information?
Have your provided appropriate citation?