1)    Fill in the table on the report Doc with the data entered in Class and also use data from the     Data Excel File and calculate the estimated Max Force for all

materials on page 1.
The best way to do this is to use the data to generate EXCEL PLOTS. I.E. Copy the file, then    delete the material data for the samples that you are not going

to use.
Then Insert extra columns and calculate the STRESS and STRAIN from the Force and     EXTENSION data.
Then generate two Excel plots. One for Force/Extension and one for Stress/Strain

2)    For the Report Doc Tabulate the Raw Data for your polymer sample and put that in the top     row, then choose three other test samples to fill in the other

three rows for the     Force/Extension table.
3)     Do the same for the Stress/Strain Section.
4)    Complete the rest of the Prac write up and don’t forget to put in references.

76.
the face of today’s marketing communication

Discuss the factors changing the face of today’s marketing communications. Discuss these factors as it relates to consumers, marketing strategies, and digital

technology.

Search “social media monitoring” on a search engine to find companies that specialize in monitoring social media. Discuss two of these companies. Next, find two more

sites that allow free monitoring and describe how marketers can use these to monitor their brands. Write a brief report on your findings.
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There are two factors that are changing the face of today’s marketing communications. First, as mass marketers have fragmented, marketers are shifting away from mass

marketing. Second, Vast improvements in information technology are speeding the movement towards segmented marketing.

Mass marketing is a market coverage in which a firm decides to ignore market segment differences and appeal the whole market with one offer or one strategy. The idea

is to broadcast a message that will reach the largest number of people possible.

Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs and priorities, and then

designing and implementing strategies to target them

Tedlow, R. S. (1990). New and improved: The story of mass marketing in America (p. 221). New York: Basic Books.