company consultancy report for Twinkl more info on available at (www.twinkl.co.uk)Project brief
Project focus: Improving decision making through better data
Background to the business: Twinkl was co-founded in 2010 by Susie, Andrew and Jonathan Seaton and is the worlds leading online educational publishing house. Twinklprovides primary education professionals worldwide with an exhaustive selection of digital teaching materials and currently has around 65 members of staff operatingfrom Sheffield, South Yorkshire twinkls growth is based on a subscription model whereby users can access a certain amount of material for free or choose upgrade to apremium subscription currently priced at either 29.95 pounds a year or 44.95 a year for individual subscriptions. Twinkle also offers subscription to school andorganisations.
Outline of the project: In 2015, we want to be clear about, and define, all the key pieces of data/statistics we need across the business and what modelling (futurepredictions) that need to be made. Therefore, the project would involve researching and investigating what information we need in order to make as many data baseddecisions as possible as this should relate to everything were doing on a daily basis.The two main areas of focus for us are growth as a company, whilst stillmaintaining or even improving on the quality we provide. Our goal being to help as many teachers and people as possible with the relevant products that they value.
As a growing and fast moving company we need to enable ourselves to make decisions using hard data or modelling, and leave far fewer decisions to chance or conjecture,even if in the past this has served us reasonably well. Although we use certain data across the business to track KPIs, we need a clear and focused agenda for usinghard data more thoroughly across our business and allowing it to have more input into our decision making process and management strategy.
Example Stats: One area that we are starting to look into is the resource types and the demand for each of our customer groups. What are our most profitable resourcesand what ways can we measure this (e.g. quantity of downloads in our premium resources). Another area that we would like to collect data for is the user base. If wecan find out the relevant things about our customers and the trends amongst paying customers, we can direct our work towards enlarging that group and keeping thecustomers within it.
You can find 2 attached documents of a qualitative research conducted based on email interviews with the head of school which you could add in the appendices andbase recommendations on them. the competitor for twinkl is TES more info at (www.tes.co.uk)