Imagine you work for a marketing firm and you have been assigned to work with a new health care client. The client needs help with a communication strategy for a new product they are launching soon.

Choose 1 of the following initiatives:

Health spa launching a new weight loss treatment
Insurance company launching a new medical product for the exchange
Hospital system launching a new diabetes program
Medical device manufacturer launching a new metal alloy prosthesis
Select your own company and product with approval from your instructor
Discuss a commumication strategy

Differentiate between the types of communication that could be used when marketing to different generations.
Describe how you will use an integrated campaign to reach your target audience.
Compare successful industries and how they leverage transparency. Describe how you can apply that to your strategy

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Posted on May 10, 2016Author TutorCategories Question, Questions