·
Case Study 1:
About SAA and Case Study 2:
The long-term turnaround strategy of

South African Airways (SAA)

included as Annexure C and available on myUnisa

·
The following research articles from academic journals:

Pretorius, M. 2008. ‗When Porter‘s generic strategies are not

enough: Complementary strategies for turnaround situations‘. Journal of

Business Strategy, 29 (6): 19 – 28.

http://0-www.emeraldinsight.com.oasis.unisa.ac.za/journals.htm?issn=0275-

6668&volume=29&issue=6&articleid=1751791&show=abstract

Pretorius, M. 2008. ‗Critical variables of Business failure – A

review and classification framework‘. South African Journal of Economic

and Management Sciences, 11 (4): 408 – 430.

http://0-reference.sabinet.co.za.oasis.unisa.ac.za/document/EJC31265

Pretorius, M. 2009. ‗Defining business decline, failure and

turnaround: A content analysis‘. South African Journal of

Entrepreneurship and Small Business Management, 2 (10): 1-16.

http://repository.up.ac.za/bitstream/handle/2263/9750/Pretorius_Defining(2009).pdf?sequence=

1

Your second assignment assesses your understanding of and insight into strategy choices as

part of the strategic formulation process in the study field of strategic management. You are

required to read the case studies (in Annexure C) and answer the following questions in essay

format.

20

Questions for Assignment 02

The management team of SAA requests your views on the current business situation at SAA.

As background, they have provided two Case Studies (Annexure C).

You are required to incorporate the contents of the Case Studies, with the academic articles,

and then answer the questions that follow.

Refer to Case Study 1: ―About SAA‖, Case Study 2: ―The long-term turnaround strategy of

South African Airways (SAA)

Identify and describe the business level strategy of SAA. To do

this:

1.1 Classify SAA‘s business level strategy.

1.2 Then describe the identified strategy from a theoretical

perspective. Include the following in your description:

·
The premise of the strategy chosen.

·
The risks, advantages and disadvantages of the

strategy chosen.

Support your answers with referenced sources.

2 20

2 To answer this question you need to refer to Case Study 2:

―The long-term turnaround strategy of South African Airways

(SAA)‖ provided as well as the required academic articles and

other publically available sources in order to support your

answers.

Classify and describe the turnaround situation and strategy of

SAA. To do this:

2.1 Classify and describe SAA‘s turnaround strategy with

reference to its type and form.

2.2 Apply the turnaround matrix to describe SAA‘s

turnaround situation and their unique preconditions. Refer

to Pretorius (2008:23).

2.3 Explain which turnaround strategies and practices SAA

should implement to address their turnaround situation

and return to their business level strategy. Refer to

Pretorius (2008:23).

Substantiate and explain your answers from a theoretical

perspective with the support of referenced sources.

Reflection template 5

Technical requirements:

·
Table of contents

·
Introduction

·
Structure, writing style

·
Conclusion

·
List of references

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