Choose a popular singer, songwriter, performer, or band. Place this artist in a different historical context. Then, maintain the essence of the perfor

COMPETITIVE INTELLIGENCE: NESPRESSO – What Next
September 29, 2020
Reflective jouranal;
September 29, 2020

Choose a popular singer, songwriter, performer, or band. Place this artist in a different historical context. Then, maintain the essence of the perfor

THE ASSIGNMENT:

Choose a popular singer, songwriter, performer, or band. Place this artist in a different historical context. Then, maintain the essence of the performeras identity,

and restyle, remarket, and redesign both their IMAGE AND SOUND to make them popular, influential, and fashionablea mongst the anachronistic audience.
:
1. You may choose any date for your performer, just as long as itas AT LEAST 30 YEARS BEFORE OR AFTER THE HEIGHT OF THEIR POPULARITY. (For example, 1955 Elvis would
work if he were reset in any year between 1845-aa1925 OR 1985-aa2014). 2. Your presentation may be in the format of your choice: video, powerpoint, presi, documentary,

portfolio, storyboard, sales pitch, etc., etc.3. You must explain who your new target audience is (age, location, demographic).4. You MUST rework both the performersa

look AND sound.5. You may add performers to the original band or take band members away.6. Include images of the new look (Choose the format that works best for you.

You maydecide to sketch something entirely new, or you may also decide to create a collage, or use fashion plates or photographs from magazines, etc.).7. Include at

least 2 audio clips. (For example, if you decide to set Justin Bieber in 1955 and you think that he needs to play with an original Gibson Les Paul electric guitar to

be cool, describe that sound and provide an audio clip that illustrates it).
THE POINT OF THE PROJECT:
To provide you with the opportunity to synthesize course content (musical vocabulary, fashiontrends, historical events, critical listening, critical thinking) in a way

that best supports your skills and field of study. For example, one person might emphasize marketing strategies, celebrity endorsements, and advertising, while someone

else may design a look for the album cover and stage costumes for the bandsa debut.
THE POINT OF THE PAPER:LONG PAPER: To discuss the changes you made to the performer in detail. To explain your thinking and analyze your artifacts. It is important

that you conduct some research to support

the changes you are making to the performer. (What are the musical trends? Fashion trends? Major historical events that would allow this performer to meet the needs of

the new audience?
– Bibliography of at least 5 sources. Must include at least 2 primary sources.
FORMAT;
a. 12-aapoint, Times New Roman font, double spaced b. Use MLA or Chicago Manual of Style for formatting
c. Include a bibliographyd. Cite sourcesDO NOT CITE, QUOTE, OR PARAPHRASE WIKIPEDIA: Your grade will be lowered to an automatic C.