Your research will be on a major retailer and what they are doing to maintain their dominance in the marketplace. In your research address the following:

1. History of the organization
2. Retail ownership: i.e. corporation, partnership
3. Merchandise (SKU) Stock Keeping Unit
4. Marketing strategy
5. Market share of the retailer
6. Customer Service
7. Use of Facebook, Twitter to reach their market.
8. Future of the retailer in their market

Cite your paper and follow the APA format.