Critically evaluate how Chery Automobile Co., Ltd entering international markets that has approached from a strategic marketing and a marketing mix perspective

It is difficult to find an area of marketing that does not contain at least some international aspects and considerations that organisations face when they market their products and services globally. Using examples from either your own organisation or a company that you are familiar with or want to choose, critically evaluate how that organisation has approached entering international markets from a strategic marketing and a marketing mix perspective.

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Posted on May 7, 2016Author TutorCategories Question, Questions