Channel Design

Browse the Mary Kay, Barnes & Noble, and Amazon.com Web sites. Use these three companies and any additional research to complete the following for your assignment:
Map the channel design of each company by creating a flow chart with word processing or presentation software drawing tools. Keep the maps simple: Use boxes and arrows to depict the flow.Label each channel member.

Describe the channel design of each company.

Identify the members in the channels and their roles (for example, manufacturers, wholesalers, distributors, retailers, end consumers). Be sure to also incorporate how social media is used in the channel design (including Facebook, YouTube, Instagram, Pinterest, et cetera). Think of all the ways the company promotes and sells the product to the consumer

Make recommendations on how to improve the marketing channel for each company. Consider both traditional and new marketing channels in your analysis. You will learn more about optimization later in the course, but based on your current knowledge, what changes would you recommend?

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Posted on May 20, 2016Author TutorCategories Question, Questions