Questions
1. Based on the various perspectives of consumer decision making,
what type of a shopper is Maya and why?
2. Apply the consumer decision-making process stages to Maya’s
actions as a consumer, or describe Maya’s actions within the
framework of the consumer decision-making process.
3. Is Maya utilizing the affect-based or attribute-based evaluation
process? Justify your answer.
4. Based on the information provided in the case, what are the
determinants of the evaluative criteria that the customer is
using? Explain each in detail.
5. In your opinion, which decision rule (compensatory or no
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Posted on May 16, 2016Author TutorCategories Question, Questions