Case Analysis

Requirements :

Du Pont Freon Product’s Division

In March 1988, the world’s largest producer of chlorofluorocarbons must decide how to respond to a new scientific report issued by the U.S. government which includes new evidence about the destruction by CFCs of stratospheric ozone. The case requires us to craft a strategy for DuPont in the marketplace and in the political arena, considering numerous competing objectives and stakeholder groups.

Discussion questions:

1. What is your evaluation of Du Pont’s strategy with respect to its CFC business over the period 1974-1986?

2. How has the Montreal Protocol affected CFC markets? What will be the likely impacts of the Trends Panel Report?

3. What would you recommend that Joe Glas do now? Why?