Topic: Case

Description: [?]
Preferred Language Style: English (U.S.)

We are group doing this case. and we recomended decentralizing.
My part is one main reason that they decentralize because of their culture/communication/barries. I want you to write about this main reason and why we should support decentralizing.

Here is what we wrote at the meeting its like an outline for what we think about the case.

1. DeCentralized INTRO & CONCLUSION
Toronto branch failed with ad campaign; they were centralized; Janet needs to take over and decentralize the company in order for it to do well/better; personal interests vs. company?s interests; Canada team was in charge of the ads and they used the wrong photos and completely missed the concept and did not market correctly/effectively because the London office gave them the wrong model; the fact that the Canada team were not fully in charge of the ads and had an unsuccessful launch shows they need decentralization; more freedom so they can be more like Taiwan and adapt the models to their culture; they were over budgeted they had a larger team because they had the Canada team & the London team that was not taken into consideration, they went over budget because of the London team; poor communication between Canada and London about the model and photography, if they were more independent they wouldn?t have a clash of ideas and wouldn?t have to keep updating London on their work/progress; it would be more efficient; *decentralization will hopefully decrease the amount of communication that was unnecessary, it will minimize problems ; directions by email and video chat= took longer time (folding mailers) and they were ineffective (avoid cultural barriers/ language *). maybe they should have had in person meetings with just the Canada office, if it?s decentralized all the workers will be in the same country *;
Taiwan is decentralized and they were able to have a successful launch so this shows that a location can still be successful and not be centralized; Canada had time management problems, weak communication, And budgeting issues, Canada and London felt very strong about their individual plans and didn?t want to give in to the others? plan; Canada needed to have more independence because they understand their people/target markets better and understand the culture; Canada ?s prelaunch test was successful and they were in charge of this so it illustrates they did fine on their own; Taiwan was successful because they altered their plan to fit the cultural norms of their society and were better at marketing to their target audience;
? Pg 126 (barriers & communication) culture diversity
? Janet needs to put aside personal interests and focus on the greater good of the company and not losing OBC as a customer
2. Two main reasons
a. Culture/Communication/Barriers