Sponsors

The sponsors that will be targeted for sponsorship of the Carnival that is to take place within Sanya take account of the local government within Sanya and the national, as well as worldwide community business. The type of companies that would be targeted includes hotels and food and beverage companies. The local administration of Sanya is fit to be a sponsor for the Sanya carnival because it has positioned Sanya to be an upmarket tourism destination provided that it is additionally being developed to take in a golf course, marina, along with theme parks. The local administration will be able to provide essential amenities that will make the carnival take place without too many hiccups. These amenities include the grounds where the Carnival is to take place, sanitary amenities such as washrooms, and other services, which the local administration may be able to offer to make the Carnival a success (McDonnell and Moir, 2013).

The hotels that will be included as sponsors for the Sanya carnival include Marriott International, Incorporation since it is a prominent lodging corporation with over 3,200 lodging properties within the U.S. and 66 additional nations and territories including China. It also functions, as well as franchises hotels using various brands, for instance, Ritz-Carlton and Marriott. In addition, the Ritz-Carlton with Sanya acquired ‘My Favorite Hotel’ prize on 5th June, the year 2009. Marriott International, Incorporation additionally possesses the Sanya Marriott Resort and Spa situated on Yalong Bay. Another hotel that can be a good sponsor is the

Holiday Inn, which is a hotels’ trademark in the Group of InterContinental Hotels (IHG). It presently has a Holiday Inn on Sanya Bay, as well as Yalong Bay. Other hotels include the Hilton Hotels and Kempinski Hotels (Travel China Guide, 2015). Hilton Sanya Resort and Spa is located on Yalong Bay and in an excellent location from the Sanya metropolitan the intercontinental airport. On the other hand, the Kempinski Hotel within Sanya makes the highest degree of service available for the leisure traveler, as well as meetings guest similarly.

The Coca-Cola Company could also be targeted for sponsorship of the Sanya Carnival. This is because international leader within the beverage business and has hundreds of brand names, counting soft drinks, sporting drinks, fruit juices, along with other beverages. The food companies that can be targeted for sponsorship take account of the Beston Global Food Company (Dalian) Limited, which has seven thousand distribution outlets all over China including Sanya city. The other is Yihaodian or Walmart because it has turned out to be China’s largest specialist food electronic store (Travel China Guide, 2015).

The main sponsors will include the hotels, the food and beverage companies. The secondary sponsors will take in the local administration, which will contain the host community. It will be a win-win situation for all the parties involved counting the hotels, local administration, and food and beverage companies in the sponsorship (McDonnell and Moir, 2013). This is because they will be able to have professional marketing done on their behalf and more individuals from Sanya and all over the globe know that they exist and what they offer. When the individuals attending the carnival meet the sponsors and socialize, the sponsors will have the public relations power increased since they will be with their consumers one on one. The sponsors will also be able to get a positive image through their interactions and raise their brand awareness, as well as sales.

Funds / Revenue Analysis / Draft Budget

The Sanya Carnival will be financially funded by the sponsors that have been mentioned before. These include hotels, the food, and beverage companies and the local administration. This is because these sponsors will be able to chip in a certain amount to help the carnival take place and be a success because the main revenue source might not be enough to take care of all the carnival preparations and expenses for the duration the Sanya carnival will run. The Sanya Carnival has the capacity to be also funded by donations where various companies and individuals desire to give donations for the carnival. This takes account of individuals involved in the organization of Sanya Carnival and others from the municipality. The donations will be got through flyers, letters or even phone calls, and arranging donations’ acquisition by contacting prospective donors. The main revenue source will be from the government of China. This is because the carnival will be taking place within the nation and Sanya City to be particular (Travel China Guide, 2015). Therefore, they will have to provide the funds that will be able to make the carnival take place in the first place before any other sponsors chip in, and more funds are raised through other sources.

There are various activities that will help revenue generation. These activities include raffle ticketing since raffle tickets can be sold at least six weeks before the carnival and during the carnival days. Selling of foods can also be an activity of raising revenue specifically favorite foods of people who might want to attend the carnival. This includes the pizza, fruit, hot dogs, sandwiches, hoagies, along with salads. Snacks should also be available such as soft pretzels, various types of candy, and ice cream. A silent auction can be held away from other activities. The items should be displayed in a manner that shows theme, for instance, sports, healthiness, family outings, and etcetera and offer valuable information about items. The silent auctions can have “Buy Now” items on sale, which can permit people to purchase the item prior to them leaving and can be picked up at any time.
There can be a kids’ corner, where kids can be brought by their parents to take part in craft affiliated activities. This is an area where parents can pay some money so that the kids can take part in various activities affiliated with spin art, hair glitter; nail painting, painting of faces, as well as fake tattoos. This activity will be able to raise revenue that may be utilized in funding the carnival on the ensuing days. Community rows can be used to raise revenue for the Sanya Carnival. Various community vendors can be invited to set up their booths so that they are able to sell the goods they have there. These vendors can be charged a reasonable fee for renting a table or space and maybe a proportion of their returns (Globalsanya.com, 2015). Games and numerous types of entertainment can be made available at the Sanya Carnival for revenue generation. These include attractions that grab the attention of attendees of the carnival. This takes account of various games that have pictures, set up particulars, essential items for game playing, instructions, along with ticket requirements. Games should be challenging enough so that different ages of individuals can take part and win. The games may include flame shootout, lollipop fun, treasure hunt, box maze, and bottle ring. Other entertainment may take in magicians, bands, sports figures, puppet shows, comedians, and etcetera.

Draft Budget
Revenues Amount Total
Sponsorship $40, 000 $20,000
Donations $10,000 $50,000
Ticket Sales $25,000 $75,000
Retail (selling space for other businesses and merchandise) $15,000 $90,000
Budget
Expenditures
Mobilization $35,000 $35,000
Execution $20,000 $55,000
De-mobilization $10,000 $65,000

Logistics

The timeline of the Carnival in Sanya is five days. This is because the Carnival should be short enough to be enjoyed and allow people to have time for undertaking all the activities and celebrations provided by the carnival in Sanya. With reference to ticketing, the organizing committee of the carnival in Sanya will decide how much the tickets will be charged and discount on multiple ticket purchases. Other designated places within Sanya will also be able to sell tickets apart from the Carnival site before the day of the start of the carnival (Globalsanya.com, 2015). Various themed items related to the event will also be available during ticketing. Other tickets or even fixed charge wrist bands can be sold for foods and games. The tickets should be fairly priced so that typical peoples and family units can afford to attend.

Transportation and security issues will be handled and provided by the Sanya municipality administration. They will put extra security in place within various areas of where the carnival is supposed to take place. They will also have additional transportation services that will cater to all the individuals who will want to be transported to and from the carnival site. Risk assessment has been done and took account of the existing site risks. These include moving cars, how cars will be parked to avoid accidents and the weather. Secondly, the risks the carnival event creates have been evaluated such as safety of jumping castles and rides and safety of external infrastructure (Bowdin, et al. 2012). Risk has also been assessed on the outside risks, which the event planner has pint-sized control over, however, may require being managed during the carnival event. These risks include evacuations cases and emergency services. In case of any accidents, or not being able to continue with the carnival because people will be in danger, they need to be evacuated, and others may be injured, and they would require medical attention.

The logistic budget will include comprehensive and detailed budget within mobilization, execution, and de-mobilization of the carnival. Mobilization takes in design and industrial charges; installation prices; materials acquisition; logistics expenses affiliated with work preparation; and getting hold of information. The execution part takes in the manner within which resources, information, along with money is utilized in doing the work. Execution allows matching of actual expenditures to budgeted prices with extremely few surprises. On the other hand, de-mobilization outlays are often neglected even though the budget for this embraces cleaning up and refurbishment costs (Matthews, 2015). This will make it easier to parallel bids; comprehend true costs, in addition to executing the carnival in Sanya on time and stays within budget. The planning committee of the Sanya carnival will continuously request for the particulars of the budget, which will permit the individuals to equate bids and make certain that they are comparing all the carnival materials needed to actuals materials.

References

Bowdin, G. et al. (2012). Events Management. Events Management. Routledge.

Globalsanya.com. (2015). Introduction of Sanya. Globalsanya.com. Retrieved from http://www.globalsanya.com/htel/newshtml/Hainan/20070405114211.asp

Matthews, D. (2015). Special Event Production: The Process. Routledge.

McDonnell, I. and Moir, Malcolm. (2013). Event Sponsorship. Routledge.

Travel China Guide. (2015). Sanya Travel Guide. Travel China Guide. Retrieved from https://www.travelchinaguide.com/cityguides/hainan/sanya/

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