(1) What is the business problem?
(2) What are the implications of the companys decision?
(3) What are the implications of effective employee communicationPurpose of the Case Study Assignment
To depict a case in which a corporation has made a communications decision that
contradicted its stated values and negatively affected both its employees and reputation;
To encourage corporations to carefully examine the means of communication it chooses
when communicating sensitive information to its stakeholders;
To demonstrate the necessity of developing standard communication procedures so that the
organization remains true to its values and respects its stakeholders.