Introduction Buzz marketing is a marketing strategy involving oral communication, in other word of mouth. This term has also been incorporated to explain business interactions in social media such as twitter and face book. The marketers interact with the users of the product or service, and this amplifies the marketing message. Organization could use this method positively as a form of public relations, viral marketing and also advertising on its products. Buzz marketing is a form of marketing technique, which has been known to achieving positive response.