Individual Assessment The Consumer Journal Report requires you to analyse the internal and external factors influencing the consumer decision making process for a major purchase – e.g. a car or a holiday. Your analysis MUST be based on reality, that is, you are required Week 11 (20% )1500 words HK2011 Buyer Behaviour Tri 1 2016 8 to research this topic with someone who has recently made such a decision. The assignment should be in report format. Your analysis will integrate a number of elements covered in Lectures 7-10. It is important to be analytical and NOT descriptive, demonstrating an understanding of which theories were at play in this purchase situation. Marking Criteria • Description of Internal Influences (Perception, Learning, Motivation, Personality & Attitude) • Description of External Influences (Group Influence, Culture) • Analysis and demonstration of understanding • Report format, presentation and referencing • Overall impression of excellence Buyer behaviour of Bacelour of business

BUYER BEHAVIOUR (BACHELOR OF BUSINESS)

Individual Assessment

The Consumer Journal Report requires you to analyse the internal and external factors influencing the consumer decision making process for a major purchase – e.g. a car or a holiday. Your analysis MUST be based on reality, that is, you are required Week 11 (20% )1500 words HK2011 Buyer Behaviour Tri 1 2016 8 to research this topic with someone who has recently made such a decision. The assignment should be in report format. Your analysis will integrate a number of elements covered in Lectures 7-10. It is important to be analytical and NOT descriptive, demonstrating an understanding of which theories were at play in this purchase situation.

Marking Criteria • Description of Internal Influences (Perception, Learning, Motivation, Personality & Attitude) • Description of External Influences (Group Influence, Culture) • Analysis and demonstration of understanding • Report format, presentation and referencing • Overall impression of excellence

Reference style – Harvard

Font times new roman 12 point, 1.5 line

8 to 10 References word limit 1500

Plagiarism should be below 12%

find the cost of your paper
Is this question part of your assignment?
Place order
Posted on May 28, 2016Author TutorCategories Question, Questions