Question One

Provide an introduction for your company. What business did you study (complete name)?
What is the name and title of the primary decision maker in the company?
What is your firm”s Mission Statement?  More importantly, what does your company do to achieve its Mission Statement and put it into action?

Insert Answer:

Question Two

How does you company segment its customers? (See Text, pp 174-175 for a discussion of market segmentation.)

Consumer markets are generally segmented by demographic, geographic, psychographic, or behavior characteristics. Business markets are usually segmented by geographic, customer based, or product use base.

Find an advertisement from your firm that targets one of these segments. It maybe be more difficult to find advertisements for companies that market only to other businesses. However, you should be able to find at least one advertisement.

 

Insert Answer:

 

Question Three

Identify a product your firm makes/provides that specifically targets one of the segments identified in the previous question.  What is it about this product that makes it particularly attractive to this segment?

 

Insert Answer:

 

 

 

Question Four

Identify a competitor that makes/offers a product in direct competition with the product in the previous question.  Describe that product and how the competitor promotes it.  Which product does a better job of appealing to the target segment?  What leads you to this conclusion?  (In answering this question, it might be helpful if you put yourself in the role of a customer.  Which product appears more attractive?)

 

Insert Answer:

Question Five

Read the Wiki article on SWOT analysis. Describe one current specific strength and one weakness that you believe your business would list in a SWOT analysis. Remember that Strengths/weaknesses describe things the firm currently faces.  What is your firm doing to exploit the opportunity and to address the weakness?  Is what they are doing effective?

 

Insert Answer:

Question Six

Describe one specific future opportunity and one threat that you believe your business would list in a SWOT analysis. Remember that opportunities/threats describe things the firm will face in the future.  What is your firm doing to exploit the opportunity and to address the threat?  Do you think they are doing the right thing?

 

Insert Answer:

Question Seven

Describe two issues that relate specifically to your company”s resources: human, physical or financial.  These might include things that the company is doing in employee recruitment, training, benefits, compensation, evaluation, geo-political risk etc.  Or, it might involve things like getting raw materials, building new plants, moving production overseas, etc. If you cite a financial resources issue, you will be discussing something like the firm”s sale of additional shares of stock or the borrowing of money.   This is an item you will probably have to rely on news articles to find sources.

 

Insert Answer:

Question Eight

Pick two of the quantitative financial measures below which could be used to assess the performance of this firm.  You will probably want to look at stock price as one of the measures.  What is their stock price now, and how has it performed in the last three years? How does that compare to the overall stock market?  (You can get a 5 year stock price chart form Yahoo Finance or other financial sites)

 

Be sure you say what the measure is and what it tells you about the firm. How does that measure compare to a competitor or to the industry average.

 

Quantitative Measures: Stock Price, Market Capitalization, Revenue Price Earning (PE) ratio, Earnings per Share (EPS), Dividend and Yield.

 

Insert Answer:

Reference Data Sources

Add a separate page with your references. Refer to the instructions for the CAE on how to do this.

 

 

Question One

Provide an introduction for your company. What business did you study (complete name)?
What is the name and title of the primary decision maker in the company?
What is your firm”s Mission Statement?  More importantly, what does your company do to achieve its Mission Statement and put it into action?

Insert Answer:

Question Two

How does you company segment its customers? (See Text, pp 174-175 for a discussion of market segmentation.)

Consumer markets are generally segmented by demographic, geographic, psychographic, or behavior characteristics. Business markets are usually segmented by geographic, customer based, or product use base.

Find an advertisement from your firm that targets one of these segments. It maybe be more difficult to find advertisements for companies that market only to other businesses. However, you should be able to find at least one advertisement.

 

Insert Answer:

 

Question Three

Identify a product your firm makes/provides that specifically targets one of the segments identified in the previous question.  What is it about this product that makes it particularly attractive to this segment?

 

Insert Answer:

 

 

 

Question Four

Identify a competitor that makes/offers a product in direct competition with the product in the previous question.  Describe that product and how the competitor promotes it.  Which product does a better job of appealing to the target segment?  What leads you to this conclusion?  (In answering this question, it might be helpful if you put yourself in the role of a customer.  Which product appears more attractive?)

 

Insert Answer:

Question Five

Read the Wiki article on SWOT analysis. Describe one current specific strength and one weakness that you believe your business would list in a SWOT analysis. Remember that Strengths/weaknesses describe things the firm currently faces.  What is your firm doing to exploit the opportunity and to address the weakness?  Is what they are doing effective?

 

Insert Answer:

Question Six

Describe one specific future opportunity and one threat that you believe your business would list in a SWOT analysis. Remember that opportunities/threats describe things the firm will face in the future.  What is your firm doing to exploit the opportunity and to address the threat?  Do you think they are doing the right thing?

 

Insert Answer:

Question Seven

Describe two issues that relate specifically to your company”s resources: human, physical or financial.  These might include things that the company is doing in employee recruitment, training, benefits, compensation, evaluation, geo-political risk etc.  Or, it might involve things like getting raw materials, building new plants, moving production overseas, etc. If you cite a financial resources issue, you will be discussing something like the firm”s sale of additional shares of stock or the borrowing of money.   This is an item you will probably have to rely on news articles to find sources.

 

Insert Answer:

Question Eight

Pick two of the quantitative financial measures below which could be used to assess the performance of this firm.  You will probably want to look at stock price as one of the measures.  What is their stock price now, and how has it performed in the last three years? How does that compare to the overall stock market?  (You can get a 5 year stock price chart form Yahoo Finance or other financial sites)

 

Be sure you say what the measure is and what it tells you about the firm. How does that measure compare to a competitor or to the industry average.

 

Quantitative Measures: Stock Price, Market Capitalization, Revenue Price Earning (PE) ratio, Earnings per Share (EPS), Dividend and Yield.

 

Insert Answer:

Reference Data Sources

Add a separate page with your references. Refer to the instructions for the CAE on how to do this.

 

 

Question One

Provide an introduction for your company. What business did you study (complete name)?
What is the name and title of the primary decision maker in the company?
What is your firm”s Mission Statement?  More importantly, what does your company do to achieve its Mission Statement and put it into action?

Insert Answer:

Question Two

How does you company segment its customers? (See Text, pp 174-175 for a discussion of market segmentation.)

Consumer markets are generally segmented by demographic, geographic, psychographic, or behavior characteristics. Business markets are usually segmented by geographic, customer based, or product use base.

Find an advertisement from your firm that targets one of these segments. It maybe be more difficult to find advertisements for companies that market only to other businesses. However, you should be able to find at least one advertisement.

 

Insert Answer:

 

Question Three

Identify a product your firm makes/provides that specifically targets one of the segments identified in the previous question.  What is it about this product that makes it particularly attractive to this segment?

 

Insert Answer:

 

 

 

Question Four

Identify a competitor that makes/offers a product in direct competition with the product in the previous question.  Describe that product and how the competitor promotes it.  Which product does a better job of appealing to the target segment?  What leads you to this conclusion?  (In answering this question, it might be helpful if you put yourself in the role of a customer.  Which product appears more attractive?)

 

Insert Answer:

Question Five

Read the Wiki article on SWOT analysis. Describe one current specific strength and one weakness that you believe your business would list in a SWOT analysis. Remember that Strengths/weaknesses describe things the firm currently faces.  What is your firm doing to exploit the opportunity and to address the weakness?  Is what they are doing effective?

 

Insert Answer:

Question Six

Describe one specific future opportunity and one threat that you believe your business would list in a SWOT analysis. Remember that opportunities/threats describe things the firm will face in the future.  What is your firm doing to exploit the opportunity and to address the threat?  Do you think they are doing the right thing?

 

Insert Answer:

Question Seven

Describe two issues that relate specifically to your company”s resources: human, physical or financial.  These might include things that the company is doing in employee recruitment, training, benefits, compensation, evaluation, geo-political risk etc.  Or, it might involve things like getting raw materials, building new plants, moving production overseas, etc. If you cite a financial resources issue, you will be discussing something like the firm”s sale of additional shares of stock or the borrowing of money.   This is an item you will probably have to rely on news articles to find sources.

 

Insert Answer:

Question Eight

Pick two of the quantitative financial measures below which could be used to assess the performance of this firm.  You will probably want to look at stock price as one of the measures.  What is their stock price now, and how has it performed in the last three years? How does that compare to the overall stock market?  (You can get a 5 year stock price chart form Yahoo Finance or other financial sites)

 

Be sure you say what the measure is and what it tells you about the firm. How does that measure compare to a competitor or to the industry average.

 

Quantitative Measures: Stock Price, Market Capitalization, Revenue Price Earning (PE) ratio, Earnings per Share (EPS), Dividend and Yield.

 

Insert Answer:

Reference Data Sources

Add a separate page with your references. Refer to the instructions for the CAE on how to do this.

 

 

Question One

Provide an introduction for your company. What business did you study (complete name)?
What is the name and title of the primary decision maker in the company?
What is your firm”s Mission Statement?  More importantly, what does your company do to achieve its Mission Statement and put it into action?

Insert Answer:

Question Two

How does you company segment its customers? (See Text, pp 174-175 for a discussion of market segmentation.)

Consumer markets are generally segmented by demographic, geographic, psychographic, or behavior characteristics. Business markets are usually segmented by geographic, customer based, or product use base.

Find an advertisement from your firm that targets one of these segments. It maybe be more difficult to find advertisements for companies that market only to other businesses. However, you should be able to find at least one advertisement.

 

Insert Answer:

 

Question Three

Identify a product your firm makes/provides that specifically targets one of the segments identified in the previous question.  What is it about this product that makes it particularly attractive to this segment?

 

Insert Answer:

 

 

 

Question Four

Identify a competitor that makes/offers a product in direct competition with the product in the previous question.  Describe that product and how the competitor promotes it.  Which product does a better job of appealing to the target segment?  What leads you to this conclusion?  (In answering this question, it might be helpful if you put yourself in the role of a customer.  Which product appears more attractive?)

 

Insert Answer:

Question Five

Read the Wiki article on SWOT analysis. Describe one current specific strength and one weakness that you believe your business would list in a SWOT analysis. Remember that Strengths/weaknesses describe things the firm currently faces.  What is your firm doing to exploit the opportunity and to address the weakness?  Is what they are doing effective?

 

Insert Answer:

Question Six

Describe one specific future opportunity and one threat that you believe your business would list in a SWOT analysis. Remember that opportunities/threats describe things the firm will face in the future.  What is your firm doing to exploit the opportunity and to address the threat?  Do you think they are doing the right thing?

 

Insert Answer:

Question Seven

Describe two issues that relate specifically to your company”s resources: human, physical or financial.  These might include things that the company is doing in employee recruitment, training, benefits, compensation, evaluation, geo-political risk etc.  Or, it might involve things like getting raw materials, building new plants, moving production overseas, etc. If you cite a financial resources issue, you will be discussing something like the firm”s sale of additional shares of stock or the borrowing of money.   This is an item you will probably have to rely on news articles to find sources.

 

Insert Answer:

Question Eight

Pick two of the quantitative financial measures below which could be used to assess the performance of this firm.  You will probably want to look at stock price as one of the measures.  What is their stock price now, and how has it performed in the last three years? How does that compare to the overall stock market?  (You can get a 5 year stock price chart form Yahoo Finance or other financial sites)

 

Be sure you say what the measure is and what it tells you about the firm. How does that measure compare to a competitor or to the industry average.

 

Quantitative Measures: Stock Price, Market Capitalization, Revenue Price Earning (PE) ratio, Earnings per Share (EPS), Dividend and Yield.

 

Insert Answer:

Reference Data Sources

Add a separate page with your references. Refer to the instructions for the CAE on how to do this.

 

 

Question One

Provide an introduction for your company. What business did you study (complete name)?
What is the name and title of the primary decision maker in the company?
What is your firm”s Mission Statement?  More importantly, what does your company do to achieve its Mission Statement and put it into action?

Insert Answer:

Question Two

How does you company segment its customers? (See Text, pp 174-175 for a discussion of market segmentation.)

Consumer markets are generally segmented by demographic, geographic, psychographic, or behavior characteristics. Business markets are usually segmented by geographic, customer based, or product use base.

Find an advertisement from your firm that targets one of these segments. It maybe be more difficult to find advertisements for companies that market only to other businesses. However, you should be able to find at least one advertisement.

 

Insert Answer:

 

Question Three

Identify a product your firm makes/provides that specifically targets one of the segments identified in the previous question.  What is it about this product that makes it particularly attractive to this segment?

 

Insert Answer:

 

 

 

Question Four

Identify a competitor that makes/offers a product in direct competition with the product in the previous question.  Describe that product and how the competitor promotes it.  Which product does a better job of appealing to the target segment?  What leads you to this conclusion?  (In answering this question, it might be helpful if you put yourself in the role of a customer.  Which product appears more attractive?)

 

Insert Answer:

Question Five

Read the Wiki article on SWOT analysis. Describe one current specific strength and one weakness that you believe your business would list in a SWOT analysis. Remember that Strengths/weaknesses describe things the firm currently faces.  What is your firm doing to exploit the opportunity and to address the weakness?  Is what they are doing effective?

 

Insert Answer:

Question Six

Describe one specific future opportunity and one threat that you believe your business would list in a SWOT analysis. Remember that opportunities/threats describe things the firm will face in the future.  What is your firm doing to exploit the opportunity and to address the threat?  Do you think they are doing the right thing?

 

Insert Answer:

Question Seven

Describe two issues that relate specifically to your company”s resources: human, physical or financial.  These might include things that the company is doing in employee recruitment, training, benefits, compensation, evaluation, geo-political risk etc.  Or, it might involve things like getting raw materials, building new plants, moving production overseas, etc. If you cite a financial resources issue, you will be discussing something like the firm”s sale of additional shares of stock or the borrowing of money.   This is an item you will probably have to rely on news articles to find sources.

 

Insert Answer:

Question Eight

Pick two of the quantitative financial measures below which could be used to assess the performance of this firm.  You will probably want to look at stock price as one of the measures.  What is their stock price now, and how has it performed in the last three years? How does that compare to the overall stock market?  (You can get a 5 year stock price chart form Yahoo Finance or other financial sites)

 

Be sure you say what the measure is and what it tells you about the firm. How does that measure compare to a competitor or to the industry average.

 

Quantitative Measures: Stock Price, Market Capitalization, Revenue Price Earning (PE) ratio, Earnings per Share (EPS), Dividend and Yield.

 

Insert Answer:

Reference Data Sources

Add a separate page with your references. Refer to the instructions for the CAE on how to do this.

 

 

Question One

Provide an introduction for your company. What business did you study (complete name)?
What is the name and title of the primary decision maker in the company?
What is your firm”s Mission Statement?  More importantly, what does your company do to achieve its Mission Statement and put it into action?

Insert Answer:

Question Two

How does you company segment its customers? (See Text, pp 174-175 for a discussion of market segmentation.)

Consumer markets are generally segmented by demographic, geographic, psychographic, or behavior characteristics. Business markets are usually segmented by geographic, customer based, or product use base.

Find an advertisement from your firm that targets one of these segments. It maybe be more difficult to find advertisements for companies that market only to other businesses. However, you should be able to find at least one advertisement.

 

Insert Answer:

 

Question Three

Identify a product your firm makes/provides that specifically targets one of the segments identified in the previous question.  What is it about this product that makes it particularly attractive to this segment?

 

Insert Answer:

 

 

 

Question Four

Identify a competitor that makes/offers a product in direct competition with the product in the previous question.  Describe that product and how the competitor promotes it.  Which product does a better job of appealing to the target segment?  What leads you to this conclusion?  (In answering this question, it might be helpful if you put yourself in the role of a customer.  Which product appears more attractive?)

 

Insert Answer:

Question Five

Read the Wiki article on SWOT analysis. Describe one current specific strength and one weakness that you believe your business would list in a SWOT analysis. Remember that Strengths/weaknesses describe things the firm currently faces.  What is your firm doing to exploit the opportunity and to address the weakness?  Is what they are doing effective?

 

Insert Answer:

Question Six

Describe one specific future opportunity and one threat that you believe your business would list in a SWOT analysis. Remember that opportunities/threats describe things the firm will face in the future.  What is your firm doing to exploit the opportunity and to address the threat?  Do you think they are doing the right thing?

 

Insert Answer:

Question Seven

Describe two issues that relate specifically to your company”s resources: human, physical or financial.  These might include things that the company is doing in employee recruitment, training, benefits, compensation, evaluation, geo-political risk etc.  Or, it might involve things like getting raw materials, building new plants, moving production overseas, etc. If you cite a financial resources issue, you will be discussing something like the firm”s sale of additional shares of stock or the borrowing of money.   This is an item you will probably have to rely on news articles to find sources.

 

Insert Answer:

Question Eight

Pick two of the quantitative financial measures below which could be used to assess the performance of this firm.  You will probably want to look at stock price as one of the measures.  What is their stock price now, and how has it performed in the last three years? How does that compare to the overall stock market?  (You can get a 5 year stock price chart form Yahoo Finance or other financial sites)

 

Be sure you say what the measure is and what it tells you about the firm. How does that measure compare to a competitor or to the industry average.

 

Quantitative Measures: Stock Price, Market Capitalization, Revenue Price Earning (PE) ratio, Earnings per Share (EPS), Dividend and Yield.

 

Insert Answer:

Reference Data Sources

Add a separate page with your references. Refer to the instructions for the CAE on how to do this.

 

 

Question One

Provide an introduction for your company. What business did you study (complete name)?
What is the name and title of the primary decision maker in the company?
What is your firm”s Mission Statement?  More importantly, what does your company do to achieve its Mission Statement and put it into action?

Insert Answer:

Question Two

How does you company segment its customers? (See Text, pp 174-175 for a discussion of market segmentation.)

Consumer markets are generally segmented by demographic, geographic, psychographic, or behavior characteristics. Business markets are usually segmented by geographic, customer based, or product use base.

Find an advertisement from your firm that targets one of these segments. It maybe be more difficult to find advertisements for companies that market only to other businesses. However, you should be able to find at least one advertisement.

 

Insert Answer:

 

Question Three

Identify a product your firm makes/provides that specifically targets one of the segments identified in the previous question.  What is it about this product that makes it particularly attractive to this segment?

 

Insert Answer:

 

 

 

Question Four

Identify a competitor that makes/offers a product in direct competition with the product in the previous question.  Describe that product and how the competitor promotes it.  Which product does a better job of appealing to the target segment?  What leads you to this conclusion?  (In answering this question, it might be helpful if you put yourself in the role of a customer.  Which product appears more attractive?)

 

Insert Answer:

Question Five

Read the Wiki article on SWOT analysis. Describe one current specific strength and one weakness that you believe your business would list in a SWOT analysis. Remember that Strengths/weaknesses describe things the firm currently faces.  What is your firm doing to exploit the opportunity and to address the weakness?  Is what they are doing effective?

 

Insert Answer:

Question Six

Describe one specific future opportunity and one threat that you believe your business would list in a SWOT analysis. Remember that opportunities/threats describe things the firm will face in the future.  What is your firm doing to exploit the opportunity and to address the threat?  Do you think they are doing the right thing?

 

Insert Answer:

Question Seven

Describe two issues that relate specifically to your company”s resources: human, physical or financial.  These might include things that the company is doing in employee recruitment, training, benefits, compensation, evaluation, geo-political risk etc.  Or, it might involve things like getting raw materials, building new plants, moving production overseas, etc. If you cite a financial resources issue, you will be discussing something like the firm”s sale of additional shares of stock or the borrowing of money.   This is an item you will probably have to rely on news articles to find sources.

 

Insert Answer:

Question Eight

Pick two of the quantitative financial measures below which could be used to assess the performance of this firm.  You will probably want to look at stock price as one of the measures.  What is their stock price now