Topic: Business to Business Marketing of Intel

writen on Intel microprocessors. with the assessment brief as follows:

Introduction must Directly addresses objectives of the task Outlines key points/ approach

Assessment Brief:

Using the previous case study you identified the issues currently facing the organisation. Using this as the foundation for the assessment, in groups of two or three, you are to:

1. Identify the factors which have caused these issues to arise. These factors may be derived from a broad range of areas including PESTEL, Industry, or micro environments using B2B theory

2. Weight and prioritise these issues €“ not all issues will be of the same importance or priority The report should be prepared with the following considerations:

? The document will be presented to a Board of Directors or owner

? You are identifying issues €“ which must be support with a clear rationale and logic

? You are proposing solutions and action which must be supported with appropriate B2B theory.

? You may use a table and bullet points to emphasise your points

? Expression, grammar and presentation are critical factors to the quality of the report