Assignment 4 ” Worth 20 points

Due Monday, November 17thby 6:00pm in the dropbox on Angel.

Include your name, Class, and section at the top of the page.A professional paper is expected including, of course, proper grammar, spelling, and punctuation.  Please keep the length to no more than three pages.

Case:  One Laptop Per Child (attached)

Answer the following:

1. Why are Microsoft, Intel, and other leading for-profit companies interested in low-cost computers for the developing world? Please explain.(5 points)

2. Do you agree with Negroponte”s decision to partner with Microsoft? Why?(5 points)

3. Find another company who is successfully executing a Give One Get One business model. Describe that company, its history, brand equity, and its financial status.  Describe its strategies and marketing tactics with that Give One Get One philosophy.  Compare this to OLPC”s industry/product and discuss whether the concept can be successful.(10 points)