TEXTBOOKS
Coulter m €“ strategic management 2nd edition [ Prentice Hall, 2001] ISBN 0130400068
Lynch R €“ Corporate strategy [Prentice Hall, 199] ISBN0273643037
ANALYSE HOW THE BUSINESS ENVIRONMENT IS CONSIDERED IN STRATEGY FORMULATION:
1.1 Explain strategic context and terminology €“ missions, visions, objectives, goals, core competencies
1.2 Review the issues involved in strategic planning for Apple’s business scenario. [As a business analyst identify and apply strategies to find appropriate solutions for Apple and focus its

targets; when to plan; who should be involved]
1.3 Explain different planning techniques that Apple can use. You may consider  BCG growth-share matrix; directional policy matrices; SPACE, PIMS. [Apply appropriate method/techniques for

Apple either BCG growth-share matrix or SPACE or PIMS]

UNDERSTAND THE PROCESS OF STRATEGY PLANNING;
2.1 Produce an organisational audit for Apple. You should consider using SWOT analysis; product positions; value-chain analysis to conduct the audit for Apple.
2.2 Carry out an environmental audit for Apple, Should use PESTLE AND Porter’s 5 forces analysis for the environmental audit. [Explain Apple’s present strategy and communicate appropriate

solution and focus on Porter’s 5 forces analysis]
2.3 Explain significance of stakeholder analysis for Apple

EXAMINE APPROACHES TO STRATEGY EVALUATION AND SELCTION;
3.1 Analyse possible alternative strategies relating to substantive growth, limited growth or retrenchment for Apple [as a business analyst consider the alternatives appropriateness and take

responsibility for managing and organizing activities for Apple]
3.2 select an appropriate future strategy for Apple

ANALYSE HOW STRATEGY IMPLEMENTATION IS REALIZED;
4.1 Compare the roles and responsibility for strategy implementation for Apple business
4.2 Evaluate resources requirements to implement a new strategy for Apple [recommend from your position to demonstrate creative thinking for Apple new strategy]
4.3 Discuss targets and timescales for achievement for Apple  business to monitor a given strategy